Creating a Podcast Using the Business Model Canvas

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  • Create Date June 5, 2020
  • Last Updated August 12, 2020

Creating a Podcast Using the Business Model Canvas

So, you're thinking of creating a podcast?


Podcasts are a great way to build a genuine connection with your audience.

Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. Podcasts are more convenient than blog posts; people can listen to podcasts while driving, working out, or just doing chores around the house.

There is a lot of unexplored space in the podcasting industry and it is easy to stand out. There are at least 600 million blogs, 23 million YouTube channels, but only 500,000 podcasts in Apple Podcasts.

That means for every podcast, there are 750 blogs and 29 YouTube channels.

As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business, brand, or a personal hobby.

But how do you start?

Getting started is one of the hardest steps, there is so many questions to consider and plenty of good advice.

In creating our own podcast, Biz Bytes, we used the business model canvas to help frame up what we wanted to achieve, how we were going to do it, and the things we needed.

We have made the template available for you follow and help you launch your own podcast to take advantage of an ever increasing medium.

This guide provides a brief overview of the Business Model Canvas, with a complete editable template at the end.

About the about the Business Model Canvas

The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances, and allows them to align their activities by illustrating potential trade-offs.

Need help? Give us a call.

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